Thursday, March 19, 2009

Tracking Your Group Referrals from FindGroupTherapy.Com

So, have you received any referrals this month from FindGroupTherapy.Com? If not, how do you know? One of the things that is difficult about tracking is that the following situations commonly occur:

1.) You'll get a new group member and you'll forget to ask where they found you. (don't forget to ask!!)

2.) You'll get a new group member and ask where they found you, and they'll say "on the Internet" because they can't remember *where* on the Internet -- they just remember Googling the topic. Well, that's a problem because maybe they found you on FindGroupTherapy.Com and maybe not. There's no real way to know.

3.) Your new member says: My therapist told me about your group. Well, guess what....at least 50% (if not more) of our Web site traffic comes from other therapists looking for groups for their clients. So if someone's therapist referred them, it's quite possible that the therapist found out about you from FindGroupTherapy.Com

If you're a GOLD member on our site, you have access to a "hits counter" that tells you how many people each day are viewing your group listing. Keep an eye on this number....if you're getting lots and lots of page view, but no phone calls, you may need to consider adding some new text to your group description.....or, you may need to do some better tracking of the inquiries that come in about your group! Phone still not ringing? Hmm....there's still that reality about the current economic climate. Hang tight...things will cycle back into better times soon (we hope!)

Signing off for now....Linda

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